Creativity is a topic close to my heart, and one that I’ve recently felt called to delve into more deeply – both in my own practice and in my workshops. Before we dive in, let me ask you two questions…
Do you consider yourself to be a creative person?
Do you feel like your ability to be creative is limited to a couple of forms of expression – maybe you can write and cook, but you ‘can’t’ draw or dance?
As children we are unabashedly creative, but somewhere along the road to adulthood, most of us decide we’re either a creative person, or we’re not. Maybe your beliefs around your creative capacity were solidified in a singular moment – the time your classmates teased you because your drawing was unrealistic, or your brother told you that you couldn’t sing. Sometimes, one comment is all it takes for us to close off a creative avenue for good. For others, it’s a string of moments over time that reinforce our limiting beliefs.
Lately I’ve noticed lot of people online – including big businesses – reposting images without crediting the creator. I know most people don’t do this with malicious intentions, but it’s harmful nonetheless. Of course there are exceptions to this. Artist friends of mine have had others claim credit for their work; building whole social media profiles based on stealing the work of another. But if you’re reading this, I’m pretty sure you’re participating in the online world with the best of intentions!
As someone who creates 95% of my own social media content, I know how it feels when I see someone post my work without credit. It’s awful. I put so much time and heart into my work, and for someone else to essentially steal it…it breaks my heart a little. You would never go to someone else’s website, copy a whole blog post, and claim it as your own, right? The same applies to a photo or illustration.
It’s only fair (and legal) that everyone is celebrated and credited for their work! read more…
By Lauren Abi-Hanna
Branding is one of those elements in business that can create confusion for most and I often hear women tell me that they just don’t know where to start. I completely understand, branding is such a buzzword these days, it seems that every person who owns a business is talking about it, whether their experts in the field or not. This simply shows how important it is to have a brand story that’s unique to your brand. Using your face – showcasing the essence of YOU – is a great place to start.
Yes there’s a whole lot of work involved including logos, graphics and even photographs, but when you build a business and when you connect to an audience by simply sharing who you are then your brand is already stronger than most.
Potential clients are seeking a personal connection to your brand. read more…
By Sophie Wood
So you’ve been in creation mode for the past few months and you’re finally close to launching your new project into the online world. You’ve hired a designer to make gorgeous graphics, a copywriter is helping with your soulful sales page and you have a life coach supporting and cheering you on. You’ve covered all bases and now it’s time!
Social media marketing might be easy to do on the fly but the launch of a new project (especially a paid product) certainly requires a solid plan. read more…
On the microcosm of my yoga mat, I’ve learned (and unlearned) some of the most potent lessons that serve me in the macro of life, and in my business. Whether or not you’re a yogi, or even a business owner, these lessons are relevant to everyone who’s navigating this crazy journey we call life….
This week I’m back in the studio after completing my yoga teacher training, and I still feel like I’m floating a little. I faced some of my biggest fears – speaking in public, trusting that I have value to offer as a teacher – and it was one of the most amazing experiences of my whole life. Deep connection to myself, my practice, my fellow yogis and my higher purpose. A shedding of stories and limiting beliefs that didn’t serve me. Tears, joy, and a whole lot of laughter. I taught my first yoga class at a gym on Tuesday, and it was super fun!
Given that yoga has been a key part of my life for the last five years, this is a post I’ve had in mind for a while. This list could have been a mile long, but knowing the average attention span I’ve managed to narrow it down to my top four lessons! read more…
By the time you read this, I’ll be relaxing in Queenstown, New Zealand, at this beautiful eco accomodation. I’m taking a five day weekend, which is the longest break I’ve had since returning to NZ last June. Today is also my birthday. I’m 24, which sounds waaay too adult for my liking. Yes, I know, I’m YOUNG. I can practically hear you yelling at me from across cyberspace! I actually had a bit of an internal battle about whether to mention my age at all.
I started this biz when I was 22, and I felt like if I told people how old I was they might think I was too immature or inexperienced to trust with their design projects.
There’s a social stigma attached to age, especially with all this talk of how entitled and impatient Gen-Y kids are. They say we don’t know the meaning of hard work; that we expect everything to be handed to us, like, yesterday. But I can honestly say I’ve met so many kick-ass women in their twenties who are out there changing the world, and hustling hard to achieve their dreams. read more…
Do your brand colours really matter?
Is the shade of blue you use in your logo going to affect whether or not someone buys from you?
Does your choice of colour have the power to attract or alienate entire demographics of people?
Your colour palette is one of the most influential and underestimated tools in your branding kit. Choosing the right colours to tell your brand story can create a powerful emotional connection with your customers. Think of Tiffany and Co. with their own top secret Pantone swatch. Everyone recognises that shade of duck egg blue! How about Cadbury purple? Coca-Cola red?
Think about the last time you shopped for groceries, skincare or a hard-copy book. Whether or not you realise it, colour psychology has a significant effect on our purchasing decisions. Research has shown that 60% of a consumer’s first impression of a product comes from its colour. Why? read more…
I’ve heard a few stories lately from people who’ve had less-than-great experiences with designers. I know it can be really disheartening to start working with someone only to find out they don’t quite ‘get’ you, or to pay a lot of money for a design that doesn’t make you want to jump up and down with excitement.
So, here are my top tips for cultivating a designer-client relationship that feels aligned, exciting and stress-free! read more…
I had the pleasure of seeing Elizabeth Gilbert speak live in Auckland last weekend, and she was AMAZING! Bucket list item, complete. Liz was hilarious and honest, and there were so many gems from the evening. If you haven’t read her latest book, Big Magic, I suggest you do. It’s all about creativity living beyond fear and embracing curiosity. I highly recommend the audio version, as there’s something wonderful about having Liz read it to you!
Today, I want to share with you three lessons I took away from the evening… read more…